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Оглавление - The Golden Laws of Trade
- Introduction
- Law 1. Be persistent
- Law 2. Don’t be selfish
- Law 3. Keep it simple
- Law 4. Come up with something unusual that will make you stand out from other merchants
- Law 5. Listen carefully to people
- Law 6. If you don’t sell — they’ll sell you
- Law 7. Don’t argue with your client
- Law 8. Start small
- Law 9. Learn patience
- Law 10. Arouse your curiosity
- Law 11. Think about the future
- Law 12. Help your client feel important
- Law 13. Push the weak and insecure
- Law 14. Be kind to people
- Law 15. Tell people about yourself
- Law 16. Never raise the price of the same product
- Law 17. Don’t mess with bad products and services
- Law 18. Make gifts
- Law 19. Become a source of happiness
- Law 20. Provide support to customers after they sell your product or service
- Law 21. Ask your client to help you help them
- Law 22. Sacrifice yourself for trust
- Law 23. Explain everything in detail
- Law 24. Let the customer feel like the owner of the product
- Law 25. Don’t rush to sell
- Law 26. Put yourself in the customer’s shoes
- Law 27. Sell in parts
- Law 28. Don’t admit to cheating
- Law 29. Identify the client’s fears
- Law 30. Give your client freedom of choice
- Law 31. Return a part of what you paid for
- Law 32. Push the client to the right idea
- Law 33. Play on human weaknesses
- Law 34. Show empathy
- Law 35. Don’t act like a salesman
- Law 36. Be simpler
- Law 37. Ask about alternatives
- Law 38. Talk about investments and investments
- Law 39. Hurry up the client
- Law 40. Cure the client
- Law 41. Don’t ask for too much
- Law 42. Burn all the bridges
- Law 43. Focus your customer on the future
- Law 44. Involve the customer in the sales process
- Law 45. Pretend to be poor and miserable
- Law 46. Use some products and services to sell others
- Law 47. Take a mystical approach
- Law 48. Learn about the client’s personal life
- Law 49. Do what you know best
- Law 50. Keep your promises
- Law 51. Make as many deals as possible
- Law 52. Be clear, explain everything on your fingers
- Law 53. I will compensate for any mistakes I make
- Law 54. Simplify the procedure of cooperation with you
- Law 55. Give more than is expected of you
- Law 56. Do not humiliate the dignity of the client / partner
- Law 57. Be a person
- Law 58. Concede more often
- Law 59. Make yourself suffer
- Law 60. Be optimistic in difficult times
- Law 61. Make people feel envious
- Law 62. Break the sale into several stages
- Law 63. Ask the client to think about it
- Law 64. Pretend to be a simpleton
- Law 65. Don’t admit to lying
- Law 66. Don’t think for the client
- Law 67. Be special in something to be remembered
- Law 68. Say what you know, even if you don’t know
- Law 69. Upload something to your client and then make them an offer
- Law 70. Remind your client of their childhood
- Law 71. Ask like a child
- Law 72. Give yourself a chance to be deceived
- Law 73. Don’t cut the price
- Law 74. Create a problem so that you can sell the solution later
- Law 75. Encourage people to think about the eternal
- Law 76. Don’t complicate your presentation
- Law 77. Show your disinterest in the sale
- Law 78. Find a solution together with your client
- Law 79. Invent a myth
- Law 80. Tell the person exactly what to do and when to do it
- Law 81. Avoid negatives
- Law 82. Talk about your connections
- Law 83. Become your own client
- Law 84. Practice making deals
- Law 85. Break down your objections gradually
- Law 86. Tell us about yourself
- Law 87. Forget yourself
- Law 88. Follow the laws of God
- Law 89. Kill your fear
- Law 90. Listen to your inner voice
- Law 91. Serve higher goals
- Law 92. Be closer to the money
- Law 93. Use your charity
- Law 94. Attract influencers
- Law 95. Congratulate the client on the holidays
- Law 96. Create a scandal
- Law 97. Set the right example
- Law 98. Give yourself a bedtime mindset
- Law 99. Start a rumor
- Law 100. Covet the richeseh
- Afterword