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Экономика и бизнес
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Оглавление - Darkness Public Relations
Anton Vuima
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Объем: 163 бумажных стр.
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Darkness PUBLIC RELATIONS
Introduction
Chapter 1
The target audience in the Black PR.
Method of attack in the Black PR.
Method of a Bad Praise
By dual audience
The method of virtual concept
Method catcalls
The method of administrative resources
The method of hooks and bait
Method of public outrage
Methods of virtual blackmail
Findings
Chapter 2
Protection against attacks Black PR.
Professional information attacks
Method disorganization attacks
Flash method
Lay information attacks
Spontaneous information attacks
Prevention of conflict
Creating a compromise
Method of The virtual concept’s color changing
Method in terms of
Method of binding concepts
Intensive method of informational influence
The method of mass consciousness
Method of an information viruses
The method of changing the template
The method of generating new material derivatives
Methods in behavioral derivatives of a virtual concept
Chapter 3
Methods for dealing with the media
Theory of Events
Purposely created events
The basic methods of creating events
Method of competition
The method of giving
Method of a scandal
A method of direct advertising
Affiliated Events
Using the equity method
Response methods
The method of indirect participation
Random Events
Scheduled Events
Methods of writing a press release
Lets consider each type of release
— TRAYNZ-GRAFFITI AND PUBLIC RELATIONS
— FOLDING LIFE