аннотация
Build a winning employer brand with this ultimate guide. Written by an expert in HR and marketing, this book provides step-by-step guidance on building an attractive employer brand that stands out from the competition. You’ll learn how to leverage a variety of tools and strategies from HR, marketing, PR, and social media to create a powerful employer brand that resonates with your ideal candidates. Plus, the book shows you how to do it all on a budget — no expensive providers needed.